5 Essential Apartment Photography Tips
In order to market your apartment community effectively, it is essential to show potential tenants the space you are offering. Using the appropriate imagery can sell the apartment before the client comes to your community for a tour. Low quality photos will not only detract from your listing, they will also reflect on the professionalism of your management and leasing team. Below are five essential apartment photography tips to take your photos to the next level.
Essential Apartment Photography Tips
1. Stage the Apartment:
By setting up a mini model and staging the apartment, you let the viewer feel what it is like to live there. Consider staging the apartment with simple items such as shower curtains, towels, flowers, a tea kettle, kitchen utensils, plates, and silverware. These items will not only add pops of color to your photos, but they will also convey a feeling livability. Vacuum all carpets to give them a fresh appeal. Clean all mirrors, sinks, and counter tops.
2. Let the Light In:
Proper lighting is essential to capturing good photos. All lights in the apartment should be turned on, including stovetop lighting. Window blinds should be open. If the light is still dim, consider pulling the blinds up to let in more light. If the apartment is connected directly with the outside, you can open the door to let in more sunlight. Remember to turn off any ceiling fans so that the fan movement is not captured in your photos.
3. Use a Wide-Angle Lens:
Wide-angle lenses are essential for capturing apartment interiors. For those of you who do not know much about photography, a wide-angle lens typically has a focal length of 35mm or less on a full frame camera. You will get the best results in tight spaces with focal lengths between 12mm and 20mm. The lower the focal length, the more interior space you will capture in each photo you take. Longer focal lengths have a much more narrow field of view, so you would have to back the camera up in order to capture the space. This usually is not an option when taking photos of a small apartment interior.
4. Use a Tripod:
Have you ever taken a photo only to find out it came out blurry? This is because your camera moved while you took the photo. Photographers refer to this phenomenon as “camera shake.” When taking photos inside, the dim lighting usually requires a longer exposure. Thus, your camera will move too much before the photo is captured. You can eliminate camera shake by using a tripod. The tripod will allow you to take the photo without holding the camera, so your photos will come out much sharper than if you held the camera.
5. Hire a Professional:
If your budget allows, hiring a professional will produce the best results. Professional photographers know the best techniques and have the essential equipment to make your rental look the best it possibly can. If you cannot afford professional photos, remember that some photos are better than no photos!